Well, the ad didn't show again — not in the 15 minutes I continually reloaded the page, anyway. There were a few ads for phones, one for the New York Times, one trying to raise money for Syrian refugees, one for mortgages and the rest for games. Well, I assume this one was for a game:
Looks legit...
They weren't just for any games, though, they were free games. OK, well two weren't (Lego Fever and a Farmville knock-off), but the rest were:
Of these, Rift showed most by far: maybe half of all the ads were for Rift.
Two of the games had more than one ad for them:
There were another two for Bleach, both advertising it as being in live open beta rather than being free (or dead open beta). One of them was of a different crazy-looking guy and the other was for a different woman with boobs bigger than her head.
There was also one as that was both live open beta and free:
The thing is, if every game is free, "free" rather loses its impact. Indeed, it starts to look more like "suspect": you know they're going to try get money out of you somehow, but how?
Hmm, a game with gameplay that's all about avoiding paying... Yes, that could work.