My talk had the title Free to Play versus Play to Win, and was essentially talking about whether game developers (such as Jagex) should go with the flow and start developing products that are less game and more world (that is, gain socialiers but lose achievers) or more game and less world (that is, gain achievers but lose socialisers). It's dry stuff, but that's what they wanted me to talk about. It starts off with my view that there's been sufficient a paradigm shift in MMO design and development, brought on by free-to-play, that we're starting a new age of MMOs (the sixth, if you're counting).
Anyway, because they didn't pay me to talk, I've put my slides on my web site so you can see them too. See what I mean? Dry stuff...