The everyday blog of Richard Bartle.
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3:34pm on Thursday, 17th November, 2011:
Comment
This is to save me the bother of repeatedly having to tell advertising executives how to use games to get their advertising message across.
STREET CRIER
Ketchup for burgers! Ketchup for burgers!
BILLBOARD
Buy ketchup! It makes burgers taste better.
MAGAZINE
Ketchup. The not-so-secret ingredient that makes burgers taste as good as they look.
RADIO
Tired of tired burgers? Give them a pep-up with ketchup!
TV
Kid: Mum, why does my burger taste of wet socks?
Flashback: Mother in store looking at Regular Burgers and 100% Herbal Organic Natural Health Burgers at twice the price; she chooses the latter.
Mother: (slams a bottle of ketchup onto the table in front of kid)
Voice-Over: Ketchup. The taste of burgers.
INTERNET
This drawing of an imaginary woman with huge breasts wants YOU to put ketchup on your burgers.
SERIOUS GAMES
Try to squirt the ketchup into the moving burger.
ADVERGAMES
Try to squirt the ketchup into the moving burger over the head of your smiling kid sister who's wearing a ketchup-coloured T-shirt.
GAMIFICATION
For every three squirts of ketchup you put in your burger, you'll get ONE HUNDRED STAR POINTS!
GAME
You're a six-inch high fairy armed with a magic wand, flying around a room zapping failing things to make them better.
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Copyright © 2011 Richard Bartle (richard@mud.co.uk).