See how they have the character name in quotes right there in the middle of their real name? Half the business cards I'm given are like that. It's not just journalists (showing they're gamers like the rest of us) or community managers (showing they're in touch with their customers), although it's more frequent for them; you could see something like this from pretty well anyone, even academics and developers. I think it's kinda nice.
Sadly, it's not something I could get away with doing myself. Richard "Richard" Bartle doesn't really have the same impact.