The everyday blog of Richard Bartle.
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9:21am on Monday, 18th July, 2011:
Anecdote
I shut down my latest Facebook advertising campaign after precisely zero parents of people who might want to read my Kindle book clicked on the link. I think maybe the fact that I was only willing to pay a fifth of the going rate per click for the target group (50p as opposed to £2.50) might have had something to do with it, as there weren't all that many people who saw it anyway. I've now reactivated the suspended campaign for US schoolgirls, who will hopefully be looking for something to read over the summer.
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Copyright © 2011 Richard Bartle (richard@mud.co.uk).