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1:32pm on Wednesday, 19th April, 2017:



This is a keyring advertising EDF, the French energy company.

Now they have to know that even with the cute eyeballs on it, it looks like a turd. That being the case, they must have calculated that the gains they make publicity-wise from the humour value are greater than the losses they make from being associated with faecal matter.

It's incredible to think that it was someone's job to make that decision.

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Copyright © 2017 Richard Bartle (richard@mud.co.uk).